Mariela Mociulsky is the founder and CEO of Trendsity, a company dedicated to “transforming information into strategy and strategy into action,” offering services that include innovation, consulting, market research, and trend analysis. Mociulsky holds a degree in Psychology from the University of Buenos Aires and serves as vice president of SAIMO, the Argentine Society of Market and Public Opinion Researchers.
Her academic development continued after completing her psychology degree. Following her studies at UBA, she expanded her training in Commercial Strategy, Market Research, and Public Opinion. Across her professional platforms, she emphasizes market research and innovation as the foundation for business decision-making.
Mociulsky founded Trendsity in 2007, and on LinkedIn she notes that her mission is “to generate valuable insights that drive innovation and sustainable growth for the brands we work with.” Trendsity aims to help clients develop long-term, sustainable innovation processes.
The psychologist is also a university professor, carrying her professional experience into academic spaces. Her work involves consulting, advising, and supporting external organizations in meeting strategic goals. As a specialist in market research, she focuses on building marketing and content strategies with clients to achieve defined objectives.
The future of technology according to Mociulsky
The psychologist, known for her work in public opinion, has commented on the future of technology while keeping today’s global context in view. Mociulsky emphasized the “climate crisis” and “armed conflicts” as factors driving “adaptation to change.” In the face of constant fluctuations across industries and in daily life, she notes that society is navigating a period of “uncertainty.”
In a talk for La Nación, Mociulsky highlighted four words that she believes will define the future of technology: awareness, expansion, certainty, and well-being. She associates all four with values, user-centered experiences, and solid foundations. Above all, she emphasized well-being, stressing that users have become essential actors who require content that is “relevant, innovative, and emotional.”
In an interview with Infobae, Mociulsky discussed the changes unleashed by the COVID-19 pandemic. She explored the “digital revolution” that emerged in recent years and its impact on different generations, from millennials to older adults.
“It’s not the same to use technology as an escape as it is to rely on it for everything—for studying and working,” she noted, describing an experience she herself went through. Mociulsky also served as General Manager of Consumer Trends at the CCR group and has more than twenty years of experience in the industry.
As vice president and former president of SAIMO, she aims to “strengthen our professional community through training programs, networking, and relevant communication.”
The Trendsity–Uber partnership: what Mociulsky said
Uber, one of the world’s most prominent mobility companies, announced a partnership with Trendsity, Mociulsky’s consulting firm. The two organizations collaborated on a neuroscience-based research initiative to help prevent traffic accidents and risky behaviors. The project focused on driving under the influence of alcohol and brought the topic to public discussion through participatory interviews.
“This project shows how data, science, and technology can work together to promote safer cities,” said one of Uber’s senior executives. Mociulsky expressed her “pride” in the initiative and in Trendsity’s role in addressing such an important issue in collaboration with Uber.
The partnership was supported by Trendsity’s expertise in uncovering insights, interpreting public opinion, and conducting deep market research. As CEO, Mociulsky highlighted the importance of collaborative work and Uber’s role as a trusted partner.
Trends and changes
“Something that will remain is the change in the relationship with brands—greater symmetry and higher expectations. Brands that communicate well but suddenly raise prices will not be considered,” Mociulsky said a few years ago, when the pandemic was a central topic. Since the lockdowns and the period of “forced hyperconnectivity,” she notes that consumer behavior has drastically shifted.
As CEO and founder of Trendsity, Mariela Mociulsky leads research projects with clients. She also heads content chapters for La Nación, where she comments on and analyzes trends, and teaches seminars in various universities. She brings more than twenty years of experience navigating the market and its constant fluctuations.
