Alejandro Melamed, born in Argentina, is a certified public accountant and holds a PhD in Economic Sciences. He serves as Managing Director of Humanize Consulting, a company focused on strengthening talent development within organizations undergoing digital transformation. Melamed has also held senior management roles in multinational corporations, serving as both manager and vice president.
He currently works as an international speaker and consultant specializing in the human dimension of digital transformation in the workplace. Through Humanize Consulting, he delivers conferences, executive coaching, organizational consulting, and innovative leadership programs. He is also a professor at the Business School of the Universidad de San Andrés, at the Universidad de Buenos Aires, and at an academic institution abroad.
With more than twenty years of professional experience, Melamed is widely associated in Argentine media and academic discussions with leadership, the future of work, and organizational transformation, particularly in relation to human relationships in the digital era. He has pursued advanced academic training in the United States and Israel.
Key Professional Roles in His Career
Among his most significant positions, Melamed served as Vice President of Human Resources for Latin America at The Coca-Cola Company. He was also Human Resources Manager at Molinos Río de la Plata and worked as Senior Consultant at Arthur Andersen.
In parallel with his consulting work, Melamed has authored several books and given numerous interviews in which he analyzes leadership, organizational culture, and contemporary labor dynamics, particularly among executives and decision-makers in multinational companies.
Work and Purpose According to Melamed
Through Humanize Consulting, Melamed provides advisory services to executive teams and senior leadership. In an interview with Infobae, he explained that each year he teaches a course at the University of San Andrés focused on helping participants define their professional strategic plan.
He emphasizes the importance of a continuous search for individual work purpose, framed through reflective questioning. According to Melamed, clarifying why one performs a professional activity reshapes personal perspective and engagement. He argues that personal transformation is a powerful driver for organizational change, although he frequently points out that a large proportion of people are dissatisfied with their jobs and would choose to change them, a reality he considers troubling.
Melamed maintains that when individuals find work aligned with their strengths and values, they are able to contribute their best version and consistently deliver added value. One of the methods he promotes is constant learning, achieved through ongoing exposure to diverse academic environments and leadership models.
Experiences in the United States and Israel
Melamed completed two specialization programs in the United States, one at Singularity University and another at the University of Michigan. He also attended the Hebrew University of Jerusalem, where he participated in a program focused on startup mentality.
Following this experience, he reflected on a key insight shared during the program: entrepreneurs operate under constant uncertainty and assume risk continuously. This idea influenced his analysis of why traditional corporations often struggle to replicate startup models, particularly within the constraints of globalization and diverse organizational cultures.
Continuous Learning as a Core Practice
Melamed is characterized by a sustained commitment to learning. He frequently travels to the United States to study how multinational companies and universities in environments such as Silicon Valley approach work organization and leadership models.
These international experiences allow him to compare how work is conceived across different cultural contexts. In interviews, he has referenced case studies involving companies such as Netflix, using them to illustrate evolving approaches to leadership and organizational design.
In recent years, Alejandro Melamed has consolidated his position as a leading voice on labor issues in Argentina, becoming a reference point for discussions on leadership, purpose-driven work, and organizational transformation in digitally mediated environments.
