Belén Stettler is a renowned political consultant with over a decade of experience in planning and executing political and public communication strategies. Throughout her career, she has worked with a wide range of clients, including governments, political leaders, and public organizations, providing effective and well-grounded solutions in an environment of increasing political and social complexity. Her ability to combine rigorous analysis, strategic planning, and flawless execution has positioned her as one of the most influential consultants in the field of political communication in Latin America.
Academic background, foundations for a career of impact
Belén Stettler was born in Río Gallegos, Santa Cruz, in the south of Argentina. From an early age, she showed a particular interest in communication and social sciences, which led her to build a solid academic foundation in these fields. After completing her secondary education at the Salesian School “Nuestra Señora de Luján,” she moved to Buenos Aires to begin her studies at the prestigious University of Buenos Aires (UBA), one of the most influential universities in Latin America.
At UBA, Stettler earned a degree in Social Communication Sciences, specializing in public opinion and advertising, which allowed her to deepen her understanding of the processes that influence public perception and social behavior. This training was key to the development of her strategic communication approach, as it provided her with theoretical and methodological tools to design campaigns tailored to political and social contexts.
In 2016, Belén was selected to participate in the Fulbright Program, one of the most prestigious scholarship programs worldwide. During this time, she continued her studies at the University of Massachusetts and in Washington D.C., where she gained a global perspective on communication and political leadership. This experience allowed her not only to expand her knowledge of global political dynamics but also to apply that learning in her consulting work in Argentina.
Belén Stettler also completed a Diploma in Government Communication at Universidad Austral, one of the most prominent academic institutions in Argentina. This additional training allowed her to specialize in managing communication in governmental settings, refining her ability to design effective strategies in high-demand political environments.
Approach to her professional career
An approach based on planning and strategic execution. Since December 2019, Belén Stettler has led her own political consulting firm, working with a diverse array of clients ranging from candidates in electoral campaigns to government leaders and public sector organizations. Her work is distinguished by a highly analytical approach, where research and planning are fundamental pillars to ensure the coherence and effectiveness of strategies.
One of Belén Stettler’s strengths is her ability to integrate qualitative and quantitative research into campaign design. This combination allows her clients to base their strategic decisions on precise data, tailoring their messages to the expectations and needs of their target audiences. In an environment where changes in public opinion can be rapid and unpredictable, this approach ensures that campaigns remain relevant and adapted to circumstances.
In the field of digital communication, Stettler has led campaigns that integrate digital and traditional tools, maximizing message impact through complementary channels. The ability to adapt strategies to both traditional media and digital platforms is a key element of her approach, enabling her clients to maintain a coherent and effective presence across diverse media such as social networks, the press, and television.
Another fundamental aspect of Belén Stettler’s work is her focus on reputation management. In a political environment where public perception plays a crucial role, Stettler has helped her clients build and maintain a solid and coherent reputation over time. This involves not only crisis management but also the proactive construction of a public image that reinforces the trust and credibility of leaders and organizations.
Nonverbal communication and political leadership training
In addition to her consulting work, Belén Stettler has been a prominent trainer in public speaking and nonverbal communication, helping political leaders and public figures refine their ability to connect effectively with their audiences. Communication is not limited to what is said but also how it is said, and Stettler has developed personalized training programs that allow political leaders to project confidence and authority in each of their public appearances.
This focus on leadership development has been key to her success as a consultant. Belén Stettler’s ability to adapt her approach to the specific needs of each client has allowed her to work with a wide variety of political figures, from first-time candidates to seasoned leaders seeking to perfect their communication.
Leading communication in key moments
In November 2023, Belén Stettler was appointed Secretary General of Communication and Press for the Presidency of the Argentine Nation, a key role during a critical time for public administration. During this period, Stettler was responsible for leading the government’s communication strategy during a presidential transition, a moment of high political and media sensitivity.
Her responsibilities included coordinating official speeches, managing social media, and liaising with the press to ensure that government messages aligned with the strategic objectives of the new administration. Belén Stettler’s ability to lead teams under pressure and her skill in maintaining a coherent and effective narrative were key to ensuring an orderly and well-communicated transition.
Global perspective and international projection
Thanks to her training in the Fulbright Program and her advanced command of English, Belén Stettler has collaborated on international projects, contributing her expertise and knowledge in a global environment. Her ability to understand political and communication dynamics in different cultural contexts has allowed her to work with a wide range of clients, adapting her approach according to the particularities of each country or region.
This international projection has given her a competitive edge in the consulting field, allowing her to apply solutions that not only respond to local needs but also integrate global best practices in political communication.
Belén Stettler as a communication benchmark
Belén Stettler’s career is characterized by her strategic approach, her ability to integrate different communication tools, and her skill in tailoring strategies to the specific needs of each client. From her training in Communication Sciences at the University of Buenos Aires to her international experience in the Fulbright Program, Stettler has consolidated her position as one of the most influential political consultants of her generation.
Her ability to lead communication teams in high-demand situations, her focus on leadership development, and her skill in managing the reputation of public figures and organizations have been key to her success. In an increasingly competitive environment where political communication plays a decisive role in public perception, Belén Stettler has proven to be an exceptional professional capable of generating real impact in campaigns and in the public image of her clients.