BTS (Bangtan Sonyeondan) is the most important k-pop music group in the world. The band is made up of seven singers and dancers, and the term k-pop—with the initial K—refers to Korea (South Korea, in English), where BTS holds the record for the highest music sales in the country’s history.
In recent years, k-pop has grown significantly and gained major global attention, especially outside Asia in countries like the United States. In that market, the Korean band has reached unprecedented records and numbers, positioning itself as one of the most influential music groups in the world.
J-Hope, RM, Jimin, Jin, Suga, V, and Jungkook are the seven members of the band. These are their stage names and how they are known worldwide. While their fame stems mainly from k-pop, their origins are rooted in hip-hop, and what sets them apart from other bands is their ability to adapt to different countries and languages.
Dubbed the kings of pop, BTS members write their own music—a fact that has positively impacted the industry. Their performances and stage setups are centered on singing and dance, with tightly choreographed routines where each member has a specific role, either during performances or recordings.
Why is BTS so popular?
The answer to this question boils down to one main reason: BTS was the first Korean group to break into the U.S. market in a spectacular way. This allowed them to gain more exposure, reach a wider audience, and attract thousands upon thousands of new fans.
The numbers speak for themselves: in just over a year, they had four albums reach the number-one spot in the U.S. These records drew comparisons to iconic bands such as The Beatles. Their success also includes consistent appearances on Billboard, the renowned music industry magazine that ranks top songs weekly.
Returning to the question of their popularity, the key factor is their successful entry into global markets. A second, equally powerful reason is the massive individual popularity of each member.
For example, on their official Instagram accounts, each member has over 40 million followers. So BTS is not only a global music group—its members are individual global superstars as well.
The message in BTS songs and their connection with listeners
The South Korean group has many hit songs with millions of streams across digital platforms, often breaking previous records. A key element of their success is the lyrical content and emotional resonance of their music.
Their main audience is teenagers and young adults. Although BTS has global reach, it’s important to note that they are Korean and their core fanbase remains largely in Asia. That’s why many of their lyrics tackle social themes like depression and anxiety—topics that deeply resonate with their fans.
BTS has managed to turn music hits into chart-toppers while also delivering meaningful messages that speak to the struggles of today’s youth. The group’s members have also taken steps to strengthen the diplomatic and cultural relationship between South Korea and the United States.
Milestones of the band and what lies ahead
Since the group’s formation in 2013, this year marks the first time they are on hiatus—not due to conflict, but because of South Korea’s mandatory military service. Jin, the eldest member at 30 years old, is currently fulfilling this duty, which is required for all South Korean men between the ages of 18 and 20.
J-Hope recently became the second BTS member to enter a training camp to comply with the law. As a result, the members are currently apart and not making music as a group. However, thanks to their individual fame, each one continues to release solo tracks.
Even if BTS were to leave the music industry today, their legacy would remain untouchable. They’ve been honored by the Billboard Music Awards, Guinness World Records, and even received Grammy nominations, among many other accolades.
Songs like “Butter”, “Dynamite”, “Black Swan”, and “Fake Love” are among their most iconic and most-streamed tracks in recent years. What fans hope for with all their hearts is that the group will reunite and overcome the current pause brought on by military service in South Korea.
BTS has transcended screens with their choreography, songs, and style, all while spreading positive energy both through their albums and on stage.