Daniel Servitje Montull is a Mexican businessman born on April 1, 1959, in Mexico City. He is the CEO and Chairman of Grupo Bimbo, the world’s largest baking company. Since 1997, Servitje has been at the helm of the multinational, guiding it through an expansive period of global growth and sustainability-driven transformation. He represents the second generation of leadership in a family that built one of Mexico’s most iconic brands.
A global brand born from family vision
Grupo Bimbo was founded in 1945 by Lorenzo Servitje, Daniel’s father, and other partners. Initially a small bakery, the company rapidly expanded its reach throughout Mexico. Its now-iconic white bear logo has become one of the most recognized food brand images globally, symbolizing purity and softness—core values of its original bread line.
By the 1970s, Bimbo had introduced a range of new products and expanded its presence in various Mexican cities. In the 1990s, the company went public and opened production plants in Central America to serve North American markets. It was during this time, in 1997, that Daniel took over leadership from his father and uncle, both co-founders of the group.
Armed with a degree in Business Administration and an MBA, Servitje focused on accelerating the company’s international expansion. From the early 2000s to the 2010s, he led acquisitions and market entries in Asia, the United States, Brazil, and across Latin America. Today, Grupo Bimbo operates in over 30 countries with more than 50 active brands.
Early entry, deep commitment
Although he officially assumed the top role in 1997, Daniel Servitje began working at Grupo Bimbo at age 23. Born into a large family of seven siblings, six of whom are women, he was raised with a strong sense of discipline and responsibility. Peers and teachers described him as thoughtful, diligent, and exceptionally focused—traits that would later define his leadership style.
His early immersion in the company gave him a comprehensive understanding of the business and its operations. With time, he developed the strategic foresight needed to lead Grupo Bimbo into new markets, invest in innovation, and build a brand with both economic and ethical strength.
Bimbo’s reach now includes countries such as Colombia, Chile, and Morocco. Through strategic acquisitions and organic growth, the brand has become a symbol of trust and quality across continents. Under Servitje’s direction, the company has not only expanded geographically but also refined its identity around sustainability and corporate responsibility.
Vision, recognition, and sustainability
Daniel Servitje’s leadership is widely recognized in international business circles. Since 2018, he has appeared in numerous business publications and rankings that highlight visionary executives with a strong commitment to environmental and social issues. He has positioned Grupo Bimbo as one of the most sustainable and ethically managed companies in Latin America.
He has publicly committed to achieving zero net carbon emissions for the company in the coming years. Grupo Bimbo has received awards for ethical branding, sustainable practices, and consumer trust. In Mexico City, it is consistently ranked among the most preferred brands, and it holds a place in the top 50 most valuable brands in Latin America.
Beyond corporate success, Daniel Servitje is known for his personal values. The Servitje family, deeply rooted in Catholic faith, emphasizes humility and service. Daniel actively participates in spiritual retreats and promotes ethical leadership from within. This spiritual grounding is often cited as one of the keys to his long-term success and grounded leadership style.
A legacy of values and expansion
Under Servitje’s guidance, Grupo Bimbo has evolved from a Mexican bakery into a global food powerhouse with operations in 34 countries and a diverse product portfolio. The company’s growth has been matched by its increasing reputation as a socially responsible multinational.
As of the latest estimates, the Servitje family holds a net worth of $5.4 billion. Despite this wealth, they maintain a low-profile public presence and a strong commitment to ethical conduct, both in business and in daily life. Daniel’s leadership represents a blend of family legacy, global ambition, and social consciousness—qualities that continue to define Grupo Bimbo’s place in the world.