Who is Joaquín Basanta from Agro Sustentable
Joaquín Basanta is the founder and president of Agro Sustentable, reshaping the future of agriculture through a sustainable model that aims to revolutionize crop production. His company is leading change in Argentina with bio-inputs that boost yields while protecting the environment. Today, he stands as a global reference in agricultural innovation and sustainability.
At Agro Sustentable, Joaquín Basanta applies a strategic business approach focused on sustainable agriculture. His ability to implement innovative concepts has been key to the expansion of the company, which specializes in large-scale production of bio-inputs. Basanta advocates for the feasibility of extensive organic farming, provided that essential raw materials are available. At the same time, he acknowledges the potential of artificial intelligence and related technologies for optimizing crop performance and scaling production to meet sector needs.
Joaquín Basanta, Argentine entrepreneur committed to the future of farming with Agro Sustentable
Agro Sustentable stands out for offering advanced technologies like agricultural drones and AI systems to optimize resource use in the field. These innovations enhance efficiency and enable small and medium producers to adopt modern practices, reducing their environmental impact.
At the WIPO GREEN event in Geneva, Switzerland, Basanta presented on the synergy between technology and sustainability to drive transformation in agriculture, as well as Argentina’s positioning in the development of organic and sustainable farming solutions.
The spark behind Joaquín Basanta’s ideas
In 2015, an analysis of a project linked to organic crops caught Basanta’s attention. The data showed that a specific organic fertilizer could increase the profitability of extensive crops (soybean, wheat, barley) by 20% compared to conventional chemical inputs.
This project sparked his interest in the strategic potential of bio-inputs. His earlier orientation toward sustainable agriculture was reinforced by an analysis of the U.S. organic products market.
This assessment supported his conclusion on the viability of implementing industrial-scale organic farming.
The analysis also revealed the absence of a comparable paradigm in Argentina, which laid the foundation for a new goal: to promote an evolution in the national agricultural sector.
Together with his partner Matías Imperiale (agronomist), he founded Agro Sustentable with the goal of structuring a sustainable agricultural model with defined profitability parameters.
Innovation and sustainability, key to Joaquín Basanta’s success
Agro Sustentable is known for its certified bio-inputs—such as the foliar fertilizer BIOFERT GTG X and the insecticide BIOINSECT—and for how these are produced and applied.
In 2021, the company opened its plant in Posadas, Misiones, a hub of technological and sustainable innovation. They also integrated drones for input application, reducing water use by up to 90%.
“We are committed to integrating technologies that allow producers to reduce their environmental footprint without compromising productivity” — Joaquín Basanta
The company’s strategic vision also supports rapid expansion. In 2022, Agro Sustentable was certified as a B Corporation, recognizing its business model for embedding values of sustainability and positive impact. This reaffirmed its commitment to environmental and social benefit.
In 2023, Agro Sustentable entered the Spanish market and Basanta became the first Argentine to win the National Young Entrepreneur Award from the Spanish Confederation of Young Entrepreneurs.
The company gained the trust of demanding international markets such as Brazil and Paraguay. “Every step forward confirms that sustainable agriculture is not just a trend but a necessity for the future,” emphasizes its founder. In 2024, the company consolidated its position as a regional leader, combining cutting-edge technology with responsible practices that meet the demands of a transforming industry.
Organic farming, once seen as a marginal alternative, is becoming the core of a global shift.
What’s best about this vision is its inclusiveness: it provides services and bio-inputs to conventional producers, aiming to gradually transform traditional agricultural practices.
“Every step forward confirms that sustainable agriculture is not just a trend but a necessity for the future.”
Definitive global recognition for Agro Sustentable came in late 2024, when Joaquín Basanta was invited to speak at the WIPO GREEN event hosted by the World Intellectual Property Organization in Geneva.
As the first Argentine speaker ever invited, he shared his success story, and attendees were noted for their impact on sustainable farming. This milestone solidified Argentina’s role in developing green technologies that are transforming global agriculture.
Teamwork and collaboration
Every Agro Sustentable innovation reflects the work of an interdisciplinary team led by Basanta and Imperiale. The latter, an agronomist with expertise in sustainable production, was instrumental in translating ideas into tangible solutions.
From the beginning, the pair combined complementary visions: Basanta brought a creative, innovative business perspective and the ability to spot opportunities, while Imperiale developed the technical and scientific side of the products.
“I knew I couldn’t do this alone. I needed people with technical knowledge and the same passion for change,” Basanta admits. The decision to build a strong team paid off: in less than a decade, the venture evolved from an idea to a leader in research and development projects with prestigious universities and institutions.
The company also partners with small producers, giving them access to advanced technologies to modernize their practices and improve profitability.
Technology as a catalyst
One of Agro Sustentable’s core pillars is its use of cutting-edge technology to optimize resources and reduce environmental impact. Agricultural drones equipped with hyperspectral cameras and advanced spraying systems are a clear example of how the company merges innovation and sustainability.
These drones not only ensure precise application of inputs, avoiding waste and maximizing efficiency, but also significantly reduce operating costs for producers.
Technology is the key to scaling sustainable solutions. This vision redefines the business model and sets a precedent in the Argentine agricultural industry.
“Technology is the key to scaling sustainable solutions.”
Impact and international recognition
The commitment of Joaquín Basanta and his team has undeniably crossed borders, standing out on key stages like WIPO GREEN in 2024.
There, Agro Sustentable showcased the results of emblematic organic crops, such as a peach harvest in Mendoza. The project, carried out with the company’s bio-inputs, improved both product quality and process sustainability, showing the transformative power of green technologies.
“Each successful harvest with bio-inputs is a step toward a production system that respects natural resources and meets the demands of a more conscious global market,” says Basanta. This approach has made Agro Sustentable a sector reference beyond Argentine borders.
A growing market
The rise of bio-inputs presents a unique opportunity. According to WIPO GREEN projections, biological inputs will reach 24% of the global agricultural market by 2029.
In Argentina, the sector is already valued at an estimated 117 million USD in 2024, and Agro Sustentable is positioned to leverage this growth. The combination of technological innovation and sustainability makes it a leader in a transforming market.
Commitment to scalable sustainability
Unlike other organic farming models that focus on niche markets, Joaquín Basanta promotes large-scale organic production using certified raw materials and developing solutions adapted to the mass market.
While other companies worldwide develop bio-inputs, few combine them with cutting-edge technologies like agricultural drones and AI systems to optimize resources and reduce environmental impact.
Agro Sustentable not only commercializes these products but also trains small and medium producers to use them, democratizing access to innovation.
Shaping the future of agriculture
Looking ahead, Basanta plans to expand exports to markets such as the United States and Europe, while developing new products that blend science and sustainability.
The company is also intensifying its R&D efforts, working with universities and strategic partners to maintain its leadership in the green revolution.
“Our goal is to prove that sustainability and productivity are not opposites, but essential allies to transform agriculture,” Basanta stresses.
This focus, supported by a committed team and advanced technology, ensures that Agro Sustentable will remain a key player in building a more efficient and responsible agriculture.
Compared to other global initiatives, Basanta’s company stands out as a unique model for its integrated approach combining bio-inputs, advanced technology, social commitment, and scalable vision.
What began as an innovative idea has become an unstoppable revolution, driven by the vision and leadership of a young entrepreneur. His proposal aims to unite technology and sustainability to build a future where agriculture not only feeds the world more efficiently and with higher quality, but also does so while respecting and regenerating the planet’s resources.