José Antonio Fernández Carbajal (born in 1954 in Puebla, Puebla) is a Mexican businessman. He is the chairman and CEO of FEMSA, the largest beverage company in Latin America. He is nicknamed ‘El Diablo’ by certain people and media outlets.
He received a bachelor’s degree in industrial engineering from the Monterrey Institute of Technology and Higher Education in 1976 and an MBA from EGADE in 1979.
In 1987, he joined FEMSA, the holding company of Cervecería Cuauhtémoc Moctezuma, and in 1995 he became its director and general CEO. He is a member of the board of directors of Coca-Cola FEMSA and the Monterrey Institute of Technology.