Sergio Iralasky, born on October 4, 1969, in the province of Santiago del Estero, Argentina, is a well-known entrepreneur in the agri-food sector. He owns several prominent regional companies, including Serat Agro, Hipgor Tecnologías, and Iralasky Servicios Turísticos—an Online Travel Agency (OTA) operating since 2009, offering travel and vacation packages around the world.
His journey as a businessperson began in 1999, when he started working alongside his father, Rubén Iralasky. They planted barley fields manually in the north of Santiago del Estero, developing the discipline and patience required for hands-on farming. These early experiences shaped Sergio into a skilled farmer, later enhanced by his academic path studying Food Engineering at the National University of Córdoba (UC), the oldest university in Argentina.
Rooted in Santiago del Estero, Reaching the World
Not every chapter in Sergio Iralasky’s career has been smooth. His most meaningful beginnings took place in his native province, where he was shaped by his community’s resilience, team spirit, and hard work. It was thanks to this local support and his own perseverance that Iralasky evolved into the respected international businessman he is today.
His path has not been without sacrifice. He learned by trial and error, giving up personal comfort and always putting himself in others’ shoes when needed. One example of this mindset is seen in his racing career, where he dedicated himself fully to becoming a champion multiple times, as shown in this video:
Beyond racing, Sergio Iralasky has also been active in other sports such as judo, chess, and basketball. However, one of his favorite and strongest disciplines is dodgeball—known in Argentina as “quemado”—a game where quick reflexes and strategy play a vital role.
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