Bárbara Grané, a communicator and leader in creative and technological industries, has devoted her life to crafting disruptive communication strategies and empowering talent. Founder of Be Xtraordinary, she seeks to highlight and empower neurodivergent individuals in the digital era. Her passion for communication, creativity, and design emerged at an early age. This natural inclination led her into the dynamic world of the creative sector, where she focused on innovative communication strategies, multiplatform content, and audiovisual production.
Be Xtraordinary – neurodivergent talent
Inspired by the unique and extraordinary perspective of her autistic son, Bárbara forged a singular path. This is where Be Xtraordinary was born—an entity with a mission to empower and give visibility to the skills of neurodivergent individuals by using adaptive technologies within the context of digital transformation. Her journey, which spans more than 20 years, is a testament to her commitment and vision.
Agent of change
Over the years, Bárbara has led multidisciplinary teams, highlighted individual strengths, and acted as an agent of change across various sectors through her focus on management, communication, and design. Be Xtraordinary stands as a pillar in the digital transformation space. Under Bárbara’s leadership, the organization collaborates with tech companies, universities, and software developers to create tools and programs aimed at promoting the workforce inclusion of neurodivergent people, while also raising awareness and education around neurodiversity.
In the industrial sector
She has designed communication strategies for the Inter-American Development Bank to strengthen foreign trade and has supported the industrial sector and social development through United Nations Development Programme (UNDP) initiatives. Her agency, a creative industry specialized in disruptive communication strategies, multiplatform content creation, and audiovisual production, has led projects with social impact.
Academic background
Bárbara’s academic background reflects her ongoing pursuit of knowledge. She holds a diploma in autism from the Universidad Católica de Salta, studied communication and international relations at Universidad Austral and Universidad Católica Argentina (UCA), and earned a certificate from Stanford School of Engineering on achieving innovation through inspiration.
Social commitment
Her social commitment is undeniable. Bárbara has made significant contributions to projects such as Jubilados TV, recognized with the Martín Fierro Digital award in 2019, and has provided consulting services for the development and promotion of small and medium enterprises. Bárbara Grané is a visionary who, through her work and dedication, aims to transform the world with a strong focus on innovation and inclusion.