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Federico Broun

Federico Braun

Born on February 4, 1948. Platinum Konex Award 1988. Konex Award 2018. Industrial Engineer (University of Buenos Aires).

He began his career at companies such as Austral Líneas Aéreas (Austral Airlines), Liquid Carbonic, and Sáenz Briones. He is president of SAIEP (La Anónima Supermarkets), Patagonia Logística, and Tarjeta del Mar. He is also vice president of the Asociación de Supermercados Unidos (United Supermarkets Association), director of Grupo Financiero de Galicia, and a member of the Asociación Empresaria Argentina (Argentine Business Association).

He has received numerous awards and held positions such as Business Manager (ADE, 2008), Entrepreneur Role Model (Endeavour, 2011), Lifetime Achievement Award (Ernst & Young, 2013), and Career Achievement Award (PwC–El Cronista–Apertura, 2017). La Anónima, founded in 1908, currently has 163 headquarters, 10 distribution centers, and 2 meat processing plants across 10 provinces, employing approximately 11,400 people, redefining its position from a Patagonian business to a national one.